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Why Rental Rates Aren’t Everything in Western Washington

Why This Matters

When investing in rental properties across Pierce, King, Thurston, and Kitsap Counties, many
owners focus almost exclusively on rental rates. While rent is an important factor in covering
your mortgage and generating income, it is not the only measure of a property’s success.
Limiting your analysis to monthly rent can cause you to overlook long-term profitability,
neighborhood appreciation, and tenant demand trends.

Beyond Rent-to-Mortgage Math

Successful investors evaluate more than whether rent covers expenses. Vacancy rates, local
job growth, school districts, and future development all play significant roles in shaping a
property’s return on investment. For example, properties near JBLM in Pierce County often
maintain steady demand even during market shifts. Similarly, Kitsap properties with ferry
access to Seattle can appreciate faster than properties without such commuter advantages.

Market Trends and Legal Context

King County continues to experience strong job-driven demand, while Thurston County offers
affordable rental options for state workers. These dynamics matter as much as current rental
rates. Additionally, Washington law requires landlords to provide 60 days’ notice before
increasing rent (RCW 59.18.140). Understanding these requirements ensures compliance
while planning for market-driven rent adjustments.

Long-Term Strategy

An investment that breaks even today may be a high performer tomorrow as appreciation,
infrastructure, and tenant demand increase. Oversupply or stalled development can have the
opposite effect. Owners who rely solely on rental rates may miss these bigger-picture shifts.

Partnering with Real Property Management Today

We help investors analyze the full financial picture, not just rental rates. From market analysis
to compliance with Washington law, our team ensures your property strategy is sustainable
and profitable across Pierce, King, Thurston, and Kitsap Counties.

Real Property Management Today | 210 N Meridian, Puyallup, WA 98371 | (253) 270-2140 | www.rpmtoday.com

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