The real estate market continues to shift, and property management is feeling those changes firsthand. After several years of intense demand, rising rents, and near-instant leasing activity, we are now entering a season where creativity and strategy matter more than ever. While this adjustment is affecting the entire industry, it’s important for owners to understand how it impacts leasing timelines, rent pricing, and the tools we use to stay competitive.
Across many regions, rental demand has cooled slightly, and prospective tenants have more options than they did just a year ago. Because of that, property managers are adapting quickly. We are expanding our advertising reach, modernizing our marketing, and offering flexible solutions that meet tenants where they are. Virtual showings, self-guided touring, and more accommodating move-in expense options have become essential tools to attract qualified renters. Visibility and convenience are now just as important as the property itself.
With increased inventory and more choices available, owners should prepare for slightly longer vacancy periods than they may be used to. Homes that once leased in days may now take a few weeks. Pricing is also a critical factor, being aggressive and realistic with rent amounts is key to staying competitive. Homes priced too high often sit, while well-priced properties continue to move. Market responsiveness is no longer optional; it’s necessary.
Despite these shifts in the leasing market, the good news is that retention has never been stronger. Our renewal rate is currently 87.74%, an all-time high. This means that even though new leasing activity may take a little longer, existing tenants are choosing to stay at record levels. Renewal stability is one of the strongest indicators of a healthy portfolio, and it helps offset fluctuation in new leasing demand.
Our current vacancy rate sits at 4.9%, which is still considered very strong in today’s market. This reflects proactive management, strong marketing strategies, and a commitment to both our residents and property owners. While the market is changing, we continue to refine our processes to keep your properties occupied, competitive, and well-positioned.
The real estate landscape is evolving, but with data-driven pricing, flexible leasing strategies, and a focus on tenant retention, property management remains resilient. Owners who stay adaptable, especially with pricing and expectations, will continue to see strong performance, even in a shifting market.
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